Hirono has become Pop Mart’s fastest-growing “healing” IP. Created by Beijing-based artist Lang, the introspective vinyl figure generated HK$1.74 billion (approximately $224 million USD) in revenue in Q1 2026, with online sales in China surging 150-155% year over year.
The Emotional Design Philosophy
Hirono expresses loneliness, self-doubt, resilience and quiet hope through weathered textures, muted colors and contemplative poses. Unlike traditionally cute blind box characters, Hirono mirrors Gen Z’s openness about mental health and emotional vulnerability.
Artist Lang’s Story
Lang, from Luoyang, Henan, became Pop Mart’s Art Director and co-founder after being rejected by more than 30 toy companies. He created Hirono in 2021 inspired by his newborn child, wanting the character to embody wildness, freedom and emotional honesty.
Rarity and Resale Performance
The rarest secret figures, such as “Dreaming” from The Other One series (1:144 odds) and “Never Growing Up” from the Echo series, regularly resell for 4-6x retail on secondary markets. The premium “Before the Snow Melts” 200% figure sold out within minutes at its May 1, 2026 release.
Lessons for New IPs
For brands like BaiChaoHui, Hirono proves that emotional storytelling can outperform pure cuteness. When collectors see their own feelings reflected in a figure, they are more likely to collect, display and evangelize the IP.
Frequently Asked Questions
How much revenue did Hirono generate in Q1 2026?
Hirono generated HK$1.74 billion, approximately $224 million USD, in Q1 2026.
Who created Hirono?
Hirono was created by Beijing-based artist Lang, who is also Pop Mart’s Art Director and co-founder.
What makes Hirono rare figures valuable?
Secret figures like Dreaming (1:144 odds) and Never Growing Up are scarce, and premium sizes such as Before the Snow Melts 200% sell out quickly, driving resale premiums.